On-brand.
On-demand.
I specialize in collaborating with small businesses, working closely with them to enhance user experience through the creation of on-brand customer product training and education.
By leveraging my expertise, I can help your business effectively provide comprehensive product training that empowers customers with knowledge. Together, we can elevate the user experience and drive long-term success for your business.
Educating customers is a substantial part of introducing them to your product. I create instructional videos, online training courses, and documents to assist users in the product journey before, during, and after purchase.
Providing your customer with access to on-demand education is highly beneficial as it effectively reduces support costs. By granting customers access to educational content, their need to initiate support inquiries significantly decreases.
Leveraging instructional design best practices to transform your product knowledge into engaging and effective educational content.
As your instructional design partner, I will develop quality content within your creative vision, timeframe, and budget all while keeping you informed and never having to wonder where we are in the project plan.
Product training and education refers to the information that users should have about a product, as well as the strategy for providing this knowledge.
It plays a crucial role for products that require users to have prior knowledge before operating or using them. Training and education help establish the foundation for how users engage with the product in the future.
There are different learning options available for users based on their preferences and needs. For users who learn best with videos, a play – pause – implement, repeat approach can be effective.
For those who prefer a more comprehensive online training, providing a complete workflow from start to finish can be beneficial, especially for big picture thinkers.
Additionally, a downloadable document may be a suitable on-demand option for learners depending on their learning environment.
My Goals for Your Business
Learn Your Vision
Learn your vision and goals for your business and how training can help achieve them
Boost User Experience
Support your iterative process of improving your product and customer user experience
Make Your Time More Productive
Provide my skills and tools to help you reclaim your time, refocusing on where you excel
Save on Support Costs
Reducing support tickets by empowering the customer with knowledge
Frequently Asked Questions
If you can’t find your question below feel free to contact me, happy to help.
What are the benefits of customer product training and education?
- Reduced support costs
- Knowledgeable and empowered users
- Improved customer loyalty and retention
- Super users become brand ambassadors
What is customer onboarding?
Customer onboarding is the process of introducing and welcoming a customer to your product or service and begins before the initial purchase or trial. The onboarding process can take different forms, such as a virtual and self-paced experience, an in-person guided experience, or a combination of the two. The main objective of customer onboarding is to demonstrate to the customer your appreciation for their business and to help them understand the value your product or service can provide.
How are customer onboarding and customer training related?
Customer onboarding includes telling, teaching, and/or educating the customer on how to use your product or service. When onboarding is done well, the customer is confident in how to best use their purchase and how to find answers as questions arise. Additionally, the value that your service or product promised is easily recognized.
How is training delivery type determined?
Training delivery type is determined based on your industry, product and end user.
My product is updated frequently, how can I ensure my customer is getting the latest information?
When developing for agile, iterative, or phased products, using videos and quick reference guides for training allow for quick development and modification, ensuring that the training content remains up-to-date. If courses are preferred, topics can be easily added or removed in a modular manner.
What is your training development process? (High Level)
- Perform a knowledge transfer (us)
- Conduct a needs analysis (us)
- Design and develop the training material (me)
- Review (you), Modify (me), Repeat (us)
- Deliver the goods (me)
So I’ve requested a discovery call, what next?
First, awesome! Second, I’ll be in touch before we meet, via email, with a few questions regarding your business, your expectations, and your initial thoughts on the training we’ll be developing. These are simply to get you thinking and do not need to be written out. If we decide to work together, my goal from beginning to end is to understand your needs and goals for your business and your training.